![]() They stated in their sales video from 2020 that lab-grown diamonds were not available from Brilliance, alluding that they were inferior quality to their standard. ![]() While this allows them to work on cheaper margins, it means they are unable to guarantee ship dates or even confirm if the diamond is in stock. What does it entail? It appears that they have diamonds listed via generic industry feeds. In other words, the 350,000+ diamonds they list on their site are not necessarily available. Unlike Blue Nile, Whiteflash, and James Allen, it seems that Brilliance does not have the same exclusivity contracts and direct feeds for the diamonds. The expert team of gemologists, designers, and jewelry artisans at strive to ensure that every diamond they set and every ring they cast adheres to the highest standards of quality they’ve been committed to.Īt first glance, Brilliance’s selection of loose diamond shapes and setting styles looks to rival those in most local jewelry stores. There’s a crucial point here, because buying a diamond based only on a GIA report is almost like buying blind. We couldn’t find any light reflector images ( ASET / ideal-scope ) of the stone available to illustrate how the light is reflected within its facets. ![]() The good news is when using the diamond search functionality, you’re able to specify which certifications you wish to consider.Įach loose diamond comes with its corresponding certification, which is promising, and for some of the diamonds, there are interactive images and 360 videos available for your perusal. ĭespite their obsession with quality, this is challenging to believe when offering diamonds with certificates from these less than reputable laboratories. ![]() With any purchase, it’s essential to do your due diligence as a buyer. Both lab locations have an unfortunate reputation for over-grading diamonds, sometimes by more than three grades, allowing unscrupulous sellers to overcharge. īrilliance also sells diamonds certified by European Gemological Laboratories ( EGL ) and Hoge Raad voor Diamant (HRD), translated as the ‘Diamond High Council’. It’s not that much of an issue on its own – rather, some of the labs Brilliance uses aren’t as reputable as the GIA, IGI, and AGS. What is most appea ling about Brilliance Diamonds? Grading Authorityīrilliance diamonds are not all graded by the same laboratory. As the video emphasizes the company’s promise to provide quality and value, we’re going to look at this pledge in more depth below.Ģ. Having started in Ohio, it now operates mostly online with a sole office and workshop in Florida.Įven without much else about this diamond jeweler online, it is evident that family is at the core of Brilliance. He cites that his father, Jacob Ohayon, has probably seen more diamonds than half of the United States.īrilliance has undoubtedly evolved into the e-commerce platform we see today due to Jonathan’s efforts. ![]() In the video, Brilliance Diamonds’ COO, Jonathon Ohayon, talks fondly about his family’s beginnings in the diamond industry in the early 1980s. Then we sat down to watch their story summarised in a succinct 1-minute 30-second segment. In the end, we did talk to a support representative who gladly provided all the information we needed and ogled at their beautifully presented Instagram. JOIN OUR FORUMīesides an ‘About Us’ with an embedded sales video and a team of smiling headshots, there isn’t much about the history of Brilliance or their aspirations that’s easily accessible. Ask our PriceScope members and industry experts for a second opinion or get lost in the thousands of user-shared diamond and jewelry images for inspiration. ![]()
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